AI is moving faster than governance. Boards are approving investments they can't fully evaluate, and people expected to use them are paying the price.
That's the gap I help close.
"Technology must follow the human workflow — not the other way around. The true measure of AI success isn't the sophistication of the model, but the confidence of the people using it."
Stephanie McCabe
About
Stephanie McCabe — President of Knower Tech and former Deputy City Manager of the City of Edmonton — is a technology executive, professional engineer, and AI implementor who has spent her career making systems better: in business, in government, and in the communities they serve. From scaling a private sector adtech company through AI-driven innovation to leading urban planning and economic development for one of Canada's major cities, she brings a rare through-line: technology deployed with a human-first approach builds trust, removes friction, and delivers outcomes that last. Her work spans boardrooms and bureaucracies, startups and city halls — united by a belief that the right technology, applied the right way, makes organizations stronger, governments more trusted, and industries more equitable.
Why 42?
If you know, you know. 42 is the answer to the ultimate question of life, the universe, and everything — at least according to The Hitchhiker's Guide to the Galaxy. It's a number that has always felt like home.
It's the age I walked away from a secure pension and bet on myself. It's the number I used in my error messages when I coded — a quiet signature in the systems I built. And for someone who loves math and systems thinking, there's something satisfying about a number that holds this much meaning while appearing, on the surface, completely arbitrary.
42 Advisory exists in that same spirit: rigorous underneath, approachable on the surface, and built on the belief that the best answers come from asking better questions.